Just writing to introduce myself a little. My name is Anna Maria, and my degree is in Apparel Design and Textiles. I've in the fashion industry for a few years, with experience in New York City on an urban line and also have experience with a specialty line in Paris, France. For the past two years, I've been working miscellaneous jobs and surviving as a starving artist. (HaHa) Technically I've been avoiding working a "real" job ;-) because I enjoy the freedom of making my own schedule. I love it!!!
In the world today, television shows, magazines, and web-zines make the fashion industry out to be entirely beautiful and glamorous. Don't get me wrong, there are glamorous aspects in the industry i.e. celebrities, travel, art, but these are only a very small percentage of the whole. A beautiful clothing line doesn't just pop out of sketch over night. Blood, sweat, months of work, and many, many hands goes into creating each garment. Everyday I meet people that have no idea what the fashion industry truly is. Friends come up to me saying, "Hey, I saw this leather jacket on a movie, could you make one like it for me by this weekend?" which just happens to be only three days away. They do not realize how much work and time goes into creating a custom garment. Yes, yes, I know some of you are thinking about a certain runway show right now, and yes, I know they create their garments in just a couple days. However, you also notice that often the garments are left uncompleted, and I bet that if you turn those dresses inside out the finishing is most likely not up to par.
Since college I've been wanting to start my own clothing or accessory line, but haven't been able to keep myself focused on this goal. A local gallery and boutique does sell some of my art and my accessory "line." Quotations are placed around line due to the fact that the actual line is a very small amount of items that have yet to have the name made official. I am out to change this...
The blog will consist of my day to day journey of creating a fashion line from start to runway in 365 days. Every detail will be included from the more mundane aspects consisting of such things as fictitious names, legal, trademarks, and financing, as well as, the more creative parts that I personally consider more fun i.e. inspiration, sketching, finding models, and photo shoots. You will get the dirty and gritty along with the shiny and sparkley. My freak outs and my fashion highs. I hope you enjoy the ride, or at the very least, learn a little something.
Remember, 365 Days to Runway...
Working on Making Dreams Reality,
Anna Maria
