Hey Hey!!
The informative first chapter of The Fashion Designer Survival Guide included several aspects and facts that persons thinking of beginning their own fashion line should know. Some of these facts include horror (HaHa) stories and statistics on how likely a new fashion company is to fail. Such as the Small Business Association statistic that at least 50% of new business fall out within their first year! Scary!!
Readers are let in on a little of what to expect when running your own fashion company-- how much money to expect to spend, how much time the designer will have to work, business sometimes is untrustworthy etc. Let's the reader know the truth about the industry, rather than filling our heads with glitter and glam.
Before reading, I was not truly aware of how important utilizing connections and keeping open relationships are to the success of a new line. Even if someone aproaches you with an offer you can not or do not want to use at the moment stay friendly and on good terms with them-- you may want to take them up on their offer sometime in the future. No bridge burning!! lol
This first chapter taught me several useful tips. Thanks Gehlhar!
Working on Dreams,
AM