REHCY VONNE's Fashion Show 2010

Here are some pics from the REHCY VONNE fashion show last May.

Comment and question to let me know what you think.

Hope you like!!!

Starting Your Own Clothing Line: **Tip of the Day**



What is an essential key to creating a clothing collection?... Fabric, obviously. ha haa! One problem when you are starting out is that many times you can not afford to buy the 1000s of yards up front that are required to last through an entire season of orders. Then you think, oh, I'll just buy what I need right now and come back for more as I need it. Hmmm, nope, because the fabric store can unexpectedly discontinue that fabric, out of freaking nowhere!!! Nevertheless, the chance must be taken. Get what you can afford, and hope more will still be available when you need it.

That will be my Starting Your Own Clothing Line: Tip of the Day  :-P  

(Knowledge gained from a trip to Jo-Ann Fabrics this afternoon.)

Behind the Scenes: Fashion Accessories Shoot

(One of the final pics. Definitely nothing professional, however, it serves the purpose needed, and that's good enough for me!!!)

My hats for the day were photographer & marketing specialist. Took up a lot more of the day than I expected. Whew, my eyes were burning from staring at the computer for so long!

Some behind the scenes pics of my set-up for photographing some REHCY accessories.

Nothing too exciting, but hey, it takes the boring to make the fabulous!!

White poster-board used as the backdrop

Bags of buttons for styling the shots

Canon Video Camera borrowed from my Brother, Javan

Super-Sellers & Marketing Tips

Rehcy Cuff Bracelet in Gold & Navy

Sold here at my Etsy.com store

A successful person makes their own way by working hard at something they love, learning from their mistakes, as well as, the mistakes of others, and by looking at how other successful people/companies succeeded.

Throughout the past week I have been reading up on marketing and promotional tips to make your online store a success. I've also examined the selling practices of Etsy.com's big time sellers. Until this week, I had nearly zero comprehension of the magnitude of success that can be gained by having an Etsy store with a decent marketing strategy. Wow, crazy!

These super-sellers have truly inspired me!

The one tip consistently given throughout my research...

HAVE AMAZING PICTURES!!

Other tips included:

Use Facebook, blogs, and other networking sites to promote your products

Find your niche

Offer special promotions or giveaways

Now time for me to get on it, and market, market, market!!

For further reading, try these informative articles:

Start the New Year With a Marketing Calendar

How to Get PR for Your Business

Daily Concern: Marketing, obviously!

"To change one's life:
Start immediately. Do it flamboyantly.
No exceptions."

Quote by William James

The Elves & the Shoe-designer?

In the beginning of starting your fashion line, all you want to do is design. That's why you got into fashion right? You have great ideas in mind and some how mysterious night elves will magically make these garments/accessories into real products while you sleep. Exactly like what happened in the Grimm Brothers' fairy tale "The Elves and the Shoemaker." Fairy tales are true, right? Uh huh, so when the heck are those elves getting here?!! (Truthfully, I do have a secret hope that one day I will wake up, and the elves will have done my work for me. Hmmm, one day... HaHa...really)

Well, so far work waits for me to complete it. Luckily I love my work!

Now, back to the point...

In the beginning, the job requires you to sure as heck wear many, many hats. (I even keep the Mad Hatter on speed dial. hee hee) Unless you have a huge bundle of cash to start you off, you must act at times, not only as, the designer/creative director, but as seamstress, accountant, secretary, assistant, buyer, merchandiser, photographer, manufacturer, marketing specialist, advertising specialist, graphic designer, website developer, janitor, delivery boy, and well, blogger.

I'd like to say that slowly you get into the swing of things, and it becomes easier... but that would be a LIE!!! As your line or company becomes more successful, new opportunities (aka difficulties) arise and grow on a larger scale. With the involvement of larger amounts of cash flow, the hiccups turn into hic-barrels, hic-silos, even hic-semi-trucks, and sometimes, hic-BOOMS! The number of employees increases, and guess where they turn when problems develop into ones to big for them to handle. That's right, they turn to you! See, no longer hiccups that you are dealing with, but a full size hic-semi racing directly towards you at 120 mphs!!

Now for the good news...

If you really love what you do, then you will enjoy solving the majority of those hic-silos (ha ha ha, a hick-silo). So it's all good...yes, I am aware that was corny.

The best news, however, I'm still in the hiccup stage of development. Yay!!

"Adversity has the effect of eliciting talents which in prosperous circumstances would have lain dormant."

Quote by Horace


(I do not claim ownership of the photo in this post)